The trend actually started with beauty influencers recommending inexpensive alternatives to some of the products pushed on the platform. Over the past few weeks, the deinfluencing hashtag on TikTok has amassed hundreds of millions of views. Thayer uses her platform to push against fast-fashion type products, and tries to educate people on the harms buying these items can have on the environment. "I think a great example is an avocado holder. The term, which originally was coined on TikTok, describes the rejection of viral, cult-favourite beauty or lifestyle products in favour of more affordable choices. This challenge encourages upcycling and mending old clothes to create new trends How Canadian clothing entrepreneurs are disrupting 'fast fashion'.No more clumpy lipgloss: How TikTok's 'deinfluencing' trend became a marketing tactic.
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